Build the thing.
Actually launch it.
A small, guided group for women turning a product into a real launch, with weekly accountability, honest feedback, and a plan you actually follow.
Rolling enrollment, and it's a paid program from $500. Tell us what you're building and we'll find a time to talk.
This is what building in public looks like.
You don't need another course. You need to ship.
“We kept watching brilliant women build incredible things quietly, then stall out right before launch. Not for lack of talent, but for lack of a room that expected them to ship. So we built one.”
Three things that get you across the line.
Structure
A plan built around your launch, not a generic curriculum. You always know the next right move.
Accountability
A small pod who knows what you're working on, celebrates the wins, and notices when you go quiet.
Real feedback
Actual humans test your product before the world does, so launch day isn't the first time it meets a stranger.
Everything pointed at one thing: getting you launched.
Launch Lab
Real women test your product and give you structured feedback on what broke, what confused them, and what to fix before launch day.
Weekly sessions
Ninety focused minutes each week: wins and challenges in breakout rooms, a hot seat, a live demo, and one of us teaching the rest. You leave with momentum, not just notes.
Your accountability pod
Paired into a small pod so you're never building in a vacuum. Wins get celebrated; stalls get caught early.
Your launch roadmap
A personalized plan from where you are today to launch-ready, with milestones you can watch yourself move through.
What the roadmap looks like.
Get clear
Where you are, what “launched” actually means for you, and the plan to get there. No fog.
Build in public
Steady progress, weekly demos, and real feedback from your pod. This is where the thing takes shape.
Launch Lab
Put it in front of testers, watch what happens, and fix what actually matters before the world sees it.
Ship
Go live, with the community behind you, the women who watched you build it.
Launch day isn't the finish line. It's day one of your next 90.
Keep the room
The women who watched you build don't disappear when you ship. For 90 days after launch, you stay in the community with the same faces cheering your next move.
Keep the rhythm
The weekly check-ins keep going while your launch finds its first real users, so the habits that got you shipped are the same ones that grow it.
Grow what you shipped
First customers, first feedback, first iteration. The messy weeks right after launch are exactly when you want a circle around you.
Join Women Who Build
Tell us what you're building. Women Who Build is a separate paid small-group program created by Rachel and Niki, and the call is to learn about your product, explain the two ways to join, and determine whether either one fits. Programs start at $500.
No spam, ever. We'll only email you about this.